The Complete Guide to Call-Only Ads in Google Ads
A Guide to Call-Only Ads in Google Ads
Call-only ads on Google Ads are a great way for businesses to maximize their return on investment (ROI) by targeting potential customers who are looking to make a phone call to purchase or learn more about a product or service. In this guide, we'll cover how call-only ads work, why they can be so effective, and what you need to know to get started using them.
What are Call-Only Ads?
Call-only ads are advertisements that appear on the Google Ads search network and direct customers to immediately call your business instead of visiting your website. These ads are especially useful for businesses who want to make the most out of their ad spend by targeting customers who are ready to make a purchase right away.
When a user clicks on a call-only ad, they are taken directly to a call screen with your business’s phone number pre-filled. This way, customers don’t have to take the extra step of looking up your number and they can call your business right away. This makes it easier and faster for customers to connect with your business.
Why Use Call-Only Ads?
Using call-only ads can be an effective way to drive more qualified leads to your business. Since customers are calling your business directly from the ad, it’s more likely that they are closer to making a purchase than those who click to visit your website. This can help you maximize your ROI and drive more conversions.
Call-only ads can also be beneficial for businesses that have longer sales cycles. By being able to connect with customers over the phone, businesses can use call-only ads to start building a relationship with potential leads and begin working on closing the sale.
How to Set Up Call-Only Ads
Creating call-only ads on Google Ads is easy and can be set up in just a few steps. Here’s how you do it:
- Log into your Google Ads account and create a new campaign.
- Select the “Call-only” campaign type.
- Create your call-only ad by adding a headline, description, destination URL, and a call extension.
- Set your budget and targeting options.
- Choose a bid amount for your ad and click “Save and continue.”
That’s it! You’re now ready to start running call-only ads on Google Ads.
Final Thoughts
Call-only ads can be a powerful tool for businesses looking to maximize their ROI on Google Ads. By targeting customers who are ready to make a purchase or learn more about a product or service, call-only ads can help you quickly convert leads into paying customers. So give them a try and see what kind of results you can get!