Set Up Ad Restrictions with Google Ads for Maximum Effectiveness

Setting Ad Restrictions With Google Ads

Google Ads gives you the power to control and manage your ads in order to ensure they reach the right audience. You can easily set ad restrictions with Google Ads, allowing you to target who should and should not see your ads. This is important because it can help you save money, avoid wasting ad spend, and ensure your ads are reaching the correct people.

How to Set an Ad Restriction:

• First, log into your Google Ads account.
• From the main dashboard, select “Campaigns” and then “Ads” from the tabs at the top.
• Under “Campaigns”, choose your preferred campaign for setting ad restrictions.
• Select the “Settings” tab for the chosen campaign.
• At the bottom of the “Settings” page, you will see a section labeled “Targeting.” Here, you can set ad restrictions on territories, age groups, gender, or parental status.
• By checking the boxes next to each category, you can limit which demographic will see your ads.
• When finished, scroll to the bottom of the page and click “Save.”

It’s important to remember that setting ad restrictions can help you efficiently reach the right people and save money. If done correctly, you can ensure that your ads are going to the people that are most likely to be interested in them. For more information, you can reference the Google Ads support page or contact your Google Ads adviser.