What You Need To Know About YouTube's New Partner Program Terms

YouTube's New Partner Program Terms: What You Need To Know

YouTube has announced a new set of terms to its Partner Program for creators, which will take effect on April 20, 2021. This update comes as many YouTube creators have been dealing with changes to the platform, the removal of certain features, and the introduction of new tools.

If you're a YouTube creator, here is what you need to know about the new Partner Program terms.

What are the changes?

The main change to the Partner Program is that YouTube will now require that all creators maintain an active channel that earns a minimum amount of watch time and viewer engagement. Additionally, YouTube is increasing the required number of subscribers from 1,000 to 4,000.

In order to be eligible for the program, creators must have an active channel that has achieved 4,000 public watch hours in the past 12 months and have at least 1,000 subscribers. YouTube will also review channels to make sure they comply with its policies.

These changes are meant to help YouTube protect its brand and ensure that quality content remains on the platform.

What do creators need to do?

Creators who are already part of the Partner Program will need to meet the new requirements by April 20, 2021. Creators who don't yet meet the requirements can continue to build their channel until they are accepted into the program.

YouTube recommends that creators focus on creating original content that engages viewers and drives views rather than trying to game the system. The platform also recommends that creators check out the YouTube Creator Academy, which offers tips and advice for building an audience.

What are the benefits?

By joining the Partner Program, creators can qualify for monetization, access to additional tools, and an expanded reach with certain promotional opportunities. YouTube also provides performance analytics and other helpful reporting tools.

Overall, the changes to the Partner Program are an effort by YouTube to maintain the quality of content on its platform and reward creators for their hard work. By meeting the new requirements, creators can reap the benefits of being part of the program.