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Google's Search Relations Team Explores Web3's SEO Impact

As the world transitions to a more digitized and automated future, Google's Search Relations team is looking at how Web3 will impact SEO. In particular, the team is focusing on how decentralized search engines (DSE) will affect long-term SEO performance for websites.

On 11 August, Google's Search Relations team posted a piece of content on their official blog to discuss what they had learned. The team wrote: "The rise of decentralised web technologies such as Web3 could have an impact on how search engines work, as well as on how content is found, discovered and ranked."

The blog post discussed how Web3 technologies allow users to connect with each other in a more direct and secure way, as well as how this could affect search engine behaviors. They explained that users have greater control over their data and preferences, which could cause results to become more personalized and more accurate. This could also make it easier for websites to get noticed and rank higher on search engine results pages (SERPs).

The blog post concluded by noting that although Web3 technology is still in its early stages, the implementation of DSEs could have an impact on long-term SEO performance. It is therefore important to stay up-to-date with the latest developments in the field, as this could lead to more successful SEO campaigns.

It is clear that the Google Search Relations team is taking an active interest in Web3 and its potential to shape the future of SEO. As this technology becomes more widely adopted, it is important for SEO professionals to understand its implications in order to maximize their websites' visibility on SERPs.