A Complete Guide to Setting Up Conversion Tracking in Google Ads

A Guide to Setting Up Conversion Tracking in Google Ads

Conversion tracking is a powerful tool when it comes to measuring the success of your Google Ads campaigns. By tracking conversions, you can see which ad campaigns are most effective and which keywords are bringing the highest return on investment (ROI). Setting up conversion tracking in Google Ads is fairly straightforward, but there are a few key steps that you need to take to ensure that you’re getting the most out of it.

Step 1: Choose Your Conversion Events

The first step in setting up conversion tracking in Google Ads is deciding what events you want to track as conversions. This could be sales, leads, website visits, downloads, etc. It all depends on your ultimate goal with your ad campaigns. Once you decide on the events that you want to track, you’ll need to create a “tag” or “snippet of code” for each event. This snippet of code will then be placed on your website so that Google Ads can track your conversions.

Step 2: Install the Conversion Tracking Code

Now that you’ve created your conversion tags, it’s time to install them on your website. Depending on how your website is built, you may need to enlist the help of a web developer to do this. The code needs to be installed on the page of your website where the conversion event will take place, so make sure that you know exactly which page that is before you begin.

Step 3: Add the Conversion Tags to Your Ads

Once your code is installed, you’ll need to link it to the ads in your campaigns. To do this, go into your Google Ads account, click on the “Tools” tab, and select “Conversions.” Here, you can assign a conversion tag to each of the ads in your campaigns. This will allow Google Ads to track conversions for those ads, so make sure that you assign the right tag to the right ad.

Step 4: Check Your Reports

Once your conversion tracking is set up, you’ll want to keep an eye on your reports. You can view your conversion reports in the “Tools” tab under “Conversions.” Here, you can see how many conversions each of your ads are generating and which keywords are causing your ads to convert the most. This information will be invaluable in improving the performance of your campaigns.

Setting up conversion tracking in Google Ads is a great way to measure the success of your campaigns and maximize your ROI. As long as you follow these four steps, you should have no problem getting the most out of your conversion tracking efforts.