Tracking Email Signups with Google Analytics - A Step by Step Guide

How to Track Email Signups in Google Analytics [Step by Step Guide]

If you’re looking to build an email list, then tracking email sign-ups in Google Analytics is a must. This step by step guide will show you how to do just that, giving you detailed and accurate insights into how many visitors are signing up for your emails through your website.

Step 1: Create a “Thank You” Page

The first step to tracking email sign-ups in Google Analytics is to create a “thank you” page that users will see after they complete the sign-up form. This page should thank them for signing up and provide them with any additional information or links they may need.

Step 2: Set up a Goal in Google Analytics

Once you have a “thank you” page created, it’s time to set up a goal in Google Analytics. To do this, navigate to the Admin tab and select Goals. Here, you can create a new goal and name it something like “Email Signup.” Then, choose the “Destination” option as the goal type and enter the URL for your “thank you” page as the destination.

Step 3: Monitor and Analyze Results

Once you’ve set up your goal, you can begin to monitor and analyze the results. To do this, navigate to the “Conversions” report under the “Acquisition” tab. This report will show you the total number of sign-ups and the percentage of visitors who completed the sign-up form.

Conclusion

By following these steps, you’ll be able to track email sign-ups in Google Analytics and gain valuable insights into how effective your email campaigns are. With the data provided, you’ll be able to make informed decisions about how to adjust and improve your campaigns for better results.