How to Use Google Trends to Monitor Your Site’s Performance

How to Use Google Trends to Monitor Your Site’s Performance

Google Trends is a great tool for website owners who want to track their website’s performance. It provides detailed information on the popularity of keywords and phrases related to your website, and can even compare how different keywords perform in different geographical areas. By using Google Trends, you can gauge the success of SEO campaigns and measure the effectiveness of other marketing efforts.

Step 1: Set up an Account

The first step is to set up a Google Account and sign in to it. Once you are signed in, you can access Google Trends by clicking on the “Trends” tab at the top of the page. Once you are on the Trends page, you can enter a keyword or phrase related to your website.

Step 2: Identify Your Target Audience

Once you have entered a keyword or phrase into Google Trends, you can view month-by-month search trends for that term. This will allow you to identify what geographical regions are searching for your site and determine which age groups, genders, and other demographic groups are most interested in your site.

Step 3: Measure Performance

Using the data from Step 2, you can measure the performance of your website. You can compare your monthly traffic with the search trends, and look at the keywords that are generating the most interest. With this information, you can make changes to your website and your marketing efforts to try to increase the number of visitors to your site.

Step 4:Monitor Changes

Finally, Google Trends also allows you to monitor changes over time. This means that you can check to see how your website is performing every month and make adjustments accordingly. This will help you to stay on top of your website’s performance and ensure that it continues to be successful.