Which of the following is primarily meant to target new customers online?|electro4u

18 Dec 2021 Balmiki Mandal 0 Digital Marketing

  1. Email marketing
  2. Print advertising
  3. Retargeting advertising
  4. Search advertising

ANS->4. Search advertising


Search advertising is primarily meant to target new customers online. It is a type of online advertising that allows businesses to display their ads on search engine results pages (SERPs) when people search for keywords that are relevant to their products or services.

Search advertising is a highly effective way to reach new customers because it allows businesses to target people who are already interested in what they have to offer. When people search for a specific keyword, they are already in the process of looking for a product or service, so they are more likely to be receptive to an ad.

In addition, search advertising is very targeted. Businesses can choose to target their ads based on a variety of factors, including demographics, interests, and even location. This allows businesses to reach the people who are most likely to be interested in their products or services.

Some of the benefits of using search advertising to target new customers:

  • Reach people who are already interested in what you have to offer. When people search for a specific keyword, they are already in the process of looking for a product or service, so they are more likely to be receptive to an ad.
  • Target your ads to the right people. Businesses can choose to target their ads based on a variety of factors, including demographics, interests, and even location. This allows businesses to reach the people who are most likely to be interested in their products or services.
  • Measure your results. Search advertising platforms like Google Ads provide detailed reporting so that businesses can track the performance of their campaigns and see what's working well and what's not.

If you are looking for a way to reach new customers online, search advertising is a great option to consider. It is a highly targeted and effective way to get your message in front of the people who are most likely to be interested in what you have to offer.

BY: Balmiki Mandal

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