6 Best YouTube Marketing Courses to Take in 2023
6 Best YouTube Marketing Courses to Take in 2023
YouTube is quickly becoming an essential marketing channel for businesses of all sizes. Millions of people use YouTube each month, making it one of the most powerful platforms for reaching potential customers. That’s why taking a course on YouTube marketing is such a great idea. With these courses, you can learn the basics of YouTube advertising, video production, and more.
1. Google Digital Garage: Introduction to YouTube– A Guide to Video Creation & Optimization
This free course from Google Digital Garage provides an introduction to YouTube and covers the key elements of successful video creation and optimization. It’s ideal for people who are just getting started with YouTube marketing and want to learn the basics. The course is comprehensive and covers topics such as understanding the YouTube platform, creating content for your audience, optimizing videos, and measuring results.
2. AdEspresso Academy: Master YouTube Ads
AdEspresso Academy’s Master YouTube Ads course is perfect for those looking to get into YouTube advertising. This course takes a deep dive into creating and managing effective YouTube ad campaigns. You’ll learn how to create ad variations, target the right audience, track and analyze results, and more. The course also covers best practices for optimizing, scaling, and troubleshooting campaigns.
3. DigitalMarketer: YouTube Ads 101
DigitalMarketer’s YouTube Ads 101 course is a great option for marketers who want to learn the basics of YouTube advertising. This course teaches you the fundamentals of setting up and running YouTube campaigns, as well as tips and tricks for optimizing your ads. You’ll learn about creating video ad creative, targeting strategies, and how to analyze and report on campaign performance.
4. Lynda.com: YouTube for Business
Lynda.com’s YouTube for Business course is a great option for those who already have some experience with YouTube marketing but want to take their skills to the next level. It covers topics such as optimizing videos for SEO, creating effective YouTube channels, using advanced analytics, and more. The course also includes interviews with YouTube influencers and industry experts who share their insights.
5. Udemy: YouTube Marketing Strategies: Manage, Grow & Monetize Your Channel
This course from Udemy focuses on helping you to create a successful YouTube channel. It covers topics such as creating engaging content, establishing a brand identity, understanding the YouTube algorithms, and monetizing your channel. Plus, the course comes with a 30-day money-back guarantee so you can try it out risk-free.
6. Hootsuite Academy: YouTube Video Uploading & Optimization
Hootsuite Academy’s YouTube Video Uploading & Optimization course is an excellent choice for those seeking to maximize the impact of their YouTube videos. Through 13 detailed video lessons, you’ll learn how to plan, shoot, and optimize your YouTube videos for maximum engagement and success. The course also includes tips and tricks for leveraging YouTube features such as captions and subtitles.