Introducing Ad Scheduling With Google Ads – Maximize Your Results!
An Introduction to Ad Scheduling With Google Ads
Ad scheduling is one of the most powerful tools in a digital marketer’s toolkit. When used correctly, ad scheduling can help you get the most out of your Google Ads campaigns by targeting the right audience at the right time – ultimately leading to greater return on investment (ROI). In this article, we’ll cover the basics of ad scheduling with Google Ads and how you can use it to your advantage.
What is Ad Scheduling?
Ad scheduling is a feature within Google Ads that allows you to control when your ads appear on the search engine results page (SERP). This means you can customize what times of day, days of the week, or certain dates your ads will be visible on the SERP. By making strategic decisions about when your ads will appear, you can ensure they are seen at the most profitable time for your business.
Benefits of Ad Scheduling with Google Ads
- Better control over when your ads are displayed: You can target specific days and times that are likely to generate more conversions and higher ROI.
- Increased relevance: You can make sure that your ads are as tailored to the user as possible by showing them only when they are most likely to be in need of your product or service.
- More efficient ad spend: Ad scheduling allows you to limit your ad budget to the times that have the highest probability of generating conversions.
How to Set Up Ad Scheduling With Google Ads
Setting up ad scheduling with Google Ads is quite straightforward, here’s what you need to do:
- Log in to your Google Ads account.
- Select the campaign you wish to edit.
- Click the “Settings” tab.
- Click “Edit” next to your advertising schedule.
- Choose the days of the week and hours of the day when you would like your ads to be active.
- Click “Save.”
Once you have finished setting up your ad scheduling, you can review your changes by clicking the “Ad preview & diagnostic tool” in the left-hand side menu. This tool shows you how your ads will appear based on the date and time that you have selected.
Conclusion
Ad scheduling is an extremely valuable tool that can help you maximize your Google Ads campaigns. By strategically choosing when your ads are displayed, you can ensure that they are seen by the most relevant audience at the most opportune time. Follow the steps outlined above to get started with ad scheduling on Google Ads today!