Analytics can give you immediate valuable information about which type of customers? |electro4u

1. Previous and current customers
2. Current and future customers
3. Previous and future customers
4. Offline and online customers

ANS->Previous and current customers

Analytics can give you immediate valuable information about previous and current customers.

Previous customers: Analytics can help you understand which products and services your previous customers were interested in, what their purchase history was, and why they stopped using your products or services. This information can be used to improve your products and services, develop targeted marketing campaigns, and win back lost customers.

Current customers: Analytics can help you understand what products and services your current customers are interested in, how they interact with your website and mobile app, and where they are in the customer journey. This information can be used to personalize the customer experience, offer relevant recommendations, and increase conversion rates.

Some specific examples of how analytics can be used to gain valuable insights into previous and current customers:

• Track customer behavior on your website or mobile app. This can include which pages they visit, how long they stay on each page, and what products they add to their cart. This information can be used to identify popular products and pages, and to improve the user experience.
• Segment your customers based on their purchase history, demographics, and other factors. This can help you create targeted marketing campaigns and send personalized messages to each customer segment.
• Track customer lifetime value (CLV). This is the total amount of money that a customer is expected to spend on your products or services over the course of their relationship with your company. Tracking CLV can help you identify your most valuable customers and focus your marketing efforts on acquiring and retaining them.
• Use predictive analytics to forecast customer behavior. This can help you identify customers who are at risk of churning, and to develop strategies to retain them. It can also help you predict customer demand for new products and services.

Overall, analytics is a powerful tool that can be used to gain valuable insights into both previous and current customers. By using analytics to understand your customers better, you can make better decisions about your products, services, and marketing campaigns.