Facebook’s Popularity Plummets As YouTube Takes Top Spot With Teens
Facebook's Popularity Plummets As YouTube Takes Top Spot With Teens
Facebook, once the undisputed king of social media, is losing its popularity with teens. A new study by the Pew Research Center found that only 32% of American teens say they use Facebook, down from 71% in 2015.
YouTube, on the other hand, has become the most popular social media platform among teens, with 95% of teens saying they use it. TikTok, Instagram, and Snapchat are also more popular with teens than Facebook.
There are a few reasons why Facebook is losing its popularity with teens. One reason is that teens are increasingly turning to video-centric social media platforms like YouTube and TikTok. These platforms offer a variety of short-form videos, including music videos, comedy sketches, and educational content. Teens find these videos to be more entertaining and engaging than the text-based updates and photos that are typically shared on Facebook.
Another reason why teens are leaving Facebook is that they are concerned about privacy issues. Facebook has been involved in a number of high-profile privacy scandals in recent years, which has made teens wary of using the platform.
Facebook is trying to win back teens by adding new features, such as a video-sharing platform called Reels. However, it remains to be seen whether these efforts will be successful.
Some tips for businesses and marketers who are trying to reach teens on social media:
- Focus on video content. Teens are more likely to consume and share video content than any other type of content.
- Be authentic. Teens can spot inauthentic content from a mile away, so be genuine and transparent in your communication.
- Be creative. Teens are always looking for new and innovative content, so don't be afraid to experiment.
- Be social. Engage with teens on social media by responding to their comments and questions.
By following these tips, you can increase your chances of reaching and engaging with teens on social media.