analytics, tracking, google, form tracking, forms, gtm, wordpress

Form Tracking With Google Analytics (Via WordPress And GTM)

Are you having trouble tracking forms on your WordPress website? With the help of Google Analytics and Google Tag Manager, you can easily track any forms that your visitors submit. This guide will show you how to use both Google Analytics and Google Tag Manager to track your form submissions.

Step 1: Add a tracking code to your WordPress site

The first step is to add a tracking code to your WordPress site so that it can track form submissions. To do this, you will need to install a plugin such as MonsterInsights. Once installed, simply add the tracking code from Google Analytics into the settings page of the plugin.

Step 2: Create a Google Tag Manager Container

Once you have installed the tracking code on your WordPress site, you will need to create a Google Tag Manager container in order to start tracking your form submissions. Log into your Google Analytics account, then navigate to the Tag Manager section. Here, you can create a new container for your WordPress website and provide it with a name.

Step 3: Configure Your Tag Manager Container

Next, you will need to configure your container with the necessary tags. In the tags section, create a new tag and select “Google Analytics” for the tag type. Then, provide your tracking ID and provide additional information such as the category, action, and label for the Form Submission. Finally, set “Non-InteractionHit” to true, then save your tag.

Step 4: Trigger Your Tag

Now that you have configured your tag, you need to set up a trigger so that it will be activated when a form submission is made. In the triggers section, create a new trigger and select “Form Submission” as the trigger type. Then, select the “Form ID” field with the ID of the form you want to track. Finally, save your trigger.

Step 5: Test Your Tag and Trigger

Now that you have created your tag and trigger, it’s time to test them out. To do this, fill out a form on your WordPress website and see if the tag and trigger are working properly. You can also view the “Real-Time Reports” in Google Analytics to confirm the data is being tracked properly.

Conclusion

Tracking forms on WordPress sites can be a difficult task. However, with the help of Google Analytics and Google Tag Manager, you can easily track any forms that your visitors submit. All you need to do is install a tracking code on your WordPress site, create a Google Tag Manager container, configure the tags, and create a trigger. Once everything is set up, you can test your form tracking and make sure that it is working properly.