Improving Diversity & Inclusion on YouTube Ads for Advertisers

Advertisers Are Failing at Diversity & Inclusion on YouTube – Here’s What You Can Do About It

YouTube is a powerful platform for advertisers to reach a global audience. However, it's important to make sure that your ads are diverse and inclusive, in order to reflect the world around you and resonate with the widest possible range of viewers.

Some tips for improving diversity and inclusion on your YouTube ads:

• Feature people from a variety of backgrounds. This includes people of different races, ethnicities, genders, sexual orientations, abilities, and body types.
• Avoid stereotypes and clichés. When portraying people from different backgrounds, make sure to do so in a way that is authentic and respectful.
• Tell stories that reflect the real world. Your ads should feature people living their lives in a way that is relatable and aspirational.
• Work with diverse creators and production teams. This will help you to ensure that your ads are authentic and representative of the people you're trying to reach.

Some specific examples of how you can implement these tips in your YouTube ads:

• If you're selling a clothing brand, feature models from a variety of backgrounds in your ads. Show people of different sizes and body types wearing your clothes.
• If you're selling a travel company, showcase people from different cultures and countries enjoying your products or services.
• If you're selling a food product, show families and friends from different backgrounds coming together to share a meal.
• If you're selling a technology product, feature people of all ages and abilities using your product in their everyday lives.

By following these tips, you can create YouTube ads that are diverse, inclusive, and effective.

Additional benefits of improving diversity and inclusion in your YouTube ads:

• Reach a wider audience. People are more likely to watch and engage with ads that reflect their own experiences.
• Build trust and credibility. When people see that your brand is committed to diversity and inclusion, they're more likely to trust you and do business with you.
• Boost your brand image. Diversity and inclusion are important values to many people, so showing that your brand is aligned with these values can help to improve your brand image.

If you need help creating diverse and inclusive YouTube ads, there are a number of resources available to you. You can work with a creative agency that specializes in diversity and inclusion, or you can use YouTube's own tools and resources, such as the YouTube Creator Academy and the YouTube Diversity Playbook.

By taking the time to improve diversity and inclusion in your YouTube ads, you can reach a wider audience, build trust and credibility, and boost your brand image.