Setting Up Conversion Tracking With Google Ads

A Guide to Setting Up Conversion Tracking With Google Ads

Are you looking to start tracking conversions from your Google Ads campaigns? If so, this guide is for you! Conversion tracking with Google Ads allows you to track the performance of your campaigns to gain meaningful insights. It is an easy and effective way to measure the success of your efforts and optimize your campaigns to get the best results. Here’s how to set up conversion tracking in Google Ads.

Step 1: Set Up a Conversion Goal

The first step in setting up conversion tracking is to create a goal. A goal is a specific action that visitors to your site can take, such as signing up for a newsletter or making a purchase. You can create goals by logging into your Google Ads account and navigating to “Tools & Settings > Measurement > Conversions”. Once here, you can create your goal by giving it a name, selecting the category, adding a value, setting up rules, and more.

Step 2: Set Up a Conversion Action

The next step is to set up a conversion action. This is a specific action that should be recorded when a visitor takes the desired action on your website, such as completing a purchase or downloading a file. To set up a conversion action, go to “Tools & Settings > Measurement > Conversions”, click “New Conversion Action”, and then fill in the details. You will need to provide a name, select a type, and give it a value. This ensures that when someone completes the designated action, it is tracked.

Step 3: Set Up Conversion Tracking Code

The final step is to set up the conversion tracking code. This code is placed on your website so that when someone takes a specific action, such as making a purchase, it can be tracked. To do this, go to “Tools & Settings > Measurement > Conversions” and then click “Set Up Tag”. You will then be given the code which can be placed on your website. Make sure to place the code on the page where the desired action takes place to ensure that conversions are tracked correctly.

Conclusion

Setting up conversion tracking with Google Ads is an important step in understanding how your campaigns are performing and optimizing them for success. By following the steps outlined in this guide, you can ensure that you have the right tracking and goals in place to measure the effectiveness of your campaigns and make changes accordingly.