Instagram, Reels, Features, Creativity, Explore, Social Media

06 Jun 2023 Balmiki Mandal 0 Digital Marketing

Instagram Releases New Reels Features

Instagram has released a number of new features for Reels, its short-form video platform. The updates are aimed at helping creators create more engaging and discoverable content, and to connect with new audiences.

One of the most notable new features is a dedicated destination to find trending audio and hashtags on Reels. This will make it easier for creators to find popular sounds and topics to use in their Reels, and to get their content seen by more people.

Instagram is also adding two new metrics to Reels insights: total watch time and average watch time. These metrics will help creators to better understand how their Reels are performing, and to identify what types of content are resonating with their audience.

Finally, Instagram is bringing gifts on Reels to more countries and adding a feature to let creators recognize fans' gifts. This will give creators a new way to interact with their fans and to show their appreciation for their support.

Here is a summary of the new Reels features:

  • Dedicated destination to find trending audio and hashtags: This will make it easier for creators to find popular sounds and topics to use in their Reels, and to get their content seen by more people.
  • New Reels insights metrics: Total watch time and average watch time will help creators to better understand how their Reels are performing, and to identify what types of content are resonating with their audience.
  • Gifts on Reels expansion: Gifts on Reels is now available in more countries, and creators can now recognize fans' gifts with a special badge.

These new features are a positive development for Reels creators, as they will give them more tools and insights to create and promote their content. With the growing popularity of short-form video, Instagram Reels is a great platform for creators to reach new audiences and build their following.

BY: Balmiki Mandal

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