Connect Google Ads Data to Google Cloud Data Studio for Powerful Analytics

Linking Google Ads Data to Google Cloud Data Studio

With Google Cloud Data Studio, you can now easily link and visualize data from your Google Ads campaigns in one platform. By integrating with Google Ads’ API, you can access real-time performance metrics, compare key performance indicators (KPIs) across multiple accounts, and build comprehensive visual reports for deeper insights into your campaigns. In this article, we'll guide you through the process of linking your Google Ads data to Google Cloud Data Studio.

Step 1: Create a New Data Source in Google Cloud Data Studio

To get started, log in to your Google Cloud Data Studio account and click "Create" to create a new data source. You can select the “Google Ads” option from the list of available data sources.

Step 2: Connect Your Google Ads Account

Once you select Google Ads, you will be prompted to connect your Google Ads account to the data source. Enter your account credentials and click “Allow Access” to give permission for Data Studio to access your Google Ads data.

Step 3: Select Your Reports and Metrics

Once your account is connected, you will be able to select the reports and metrics you would like to include in your report. This includes any custom reports you have created, as well as the standard Google Ads performance metrics. You can also specify the date range and other settings here.

Step 4: Visualize Your Data

Now that your data is connected, you can begin building your report. Data Studio provides a variety of visualization options, including charts, graphs, and tables. You can also use calculated fields to add more insight to your report. When you’re finished, your report will be ready to share with your team or clients.

Linking your Google Ads data to Google Cloud Data Studio is a great way to gain deeper insights into your campaigns and quickly identify areas for optimization. With real-time performance metrics and intuitive visualizations, it’s easy to keep track of your campaigns and make data-driven decisions.