Monitoring Your Competitors’ Performance with Google Trends

How to Monitor Your Competitors’ Performance with Google Trends

If you’re trying to stay ahead of your competition in the digital world, tracking their performance with Google Trends is an easy and effective way to do it. Knowing how your competitors are doing in terms of search traffic, as well as their strategies for driving traffic, can provide you with valuable insights into what works and what doesn’t. Here's a guide on how to use Google Trends to monitor your competitors' performance.

Step 1: Set Up Your Search Parameters

The first step to monitoring your competitors’ performance with Google Trends is to set up your search parameters. You’ll want to choose the industries and keywords that you want to track, as well as the regions or countries where you want to track them. Once you’ve set up your parameters, you can start tracking your competitors’ performance with Google Trends.

Step 2: Analyze the Trends

Once you’ve set up your search parameters, you can start analyzing the data. Google Trends will show you a graph of the search volume for the keywords you’ve chosen over time. This will give you a look at how your competitors’ performance has changed over time. You can also look at regional trends to see how they’re performing in different areas.

Step 3: Look at Related Queries

Google Trends also provides you with the ability to look at related queries. This can help you find new keywords or phrases that you may not have considered before. It can also give you insight into how your competitors are targeting their campaigns and any new strategies they may be employing.

Step 4: Compare Your Performance to Your Competitors

Once you’ve gathered all the data you need, you can compare your own performance to that of your competitors. This can help you identify areas where you’re falling behind and areas where you excel. You can then adjust your strategies accordingly to ensure that you’re consistently staying ahead of the competition.

Step 5: Monitor Trends Over Time

Google Trends is a great tool to use for monitoring your competitors’ performance on an ongoing basis. By continually tracking their performance, you can stay on top of changes in their strategies and be prepared to adjust your own as needed. This will help you keep your competitive edge in the ever-changing digital landscape.