Instagram's Main Feed Is Going Full Screen

Instagram is testing a new full-screen Home feed, which would put video content at the forefront of the app. Much like on TikTok, posts in the main feed would take up the entirety of the screen, and users would need to perform a swipe up motion to skip to the next post.

The company is also introducing more suggested content into the Home feed, particularly Instagram Reels. This suggests that Instagram is trying to compete with TikTok for users' attention, and it's also a sign that the company is shifting its focus to video content.

The new full-screen Home feed has been met with mixed reactions from users. Some people are excited about the change, saying that it will make the app more immersive and engaging. Others are worried that the change will make it more difficult to see the content they care about, and that it will turn Instagram into a TikTok clone.

It's still unclear whether Instagram will roll out the new full-screen Home feed to all users. However, the fact that the company is testing the change suggests that it's serious about making video content a more central part of the app.

What does this mean for creators?

If Instagram does roll out the new full-screen Home feed, it will be important for creators to adapt their content accordingly. Here are a few tips:

• Focus on video content. Video is now the king of Instagram content, so it's important to focus on creating high-quality, engaging videos.
• Use vertical video. Vertical videos are the best format for full-screen viewing. If you're creating videos for Instagram, make sure they're shot in vertical format.
• Use eye-catching visuals. The first few seconds of your video are crucial for grabbing viewers' attention. Use eye-catching visuals and text overlays to make your videos stand out.
• Tell a story. The best videos tell a story. When you're creating videos for Instagram, think about what story you want to tell and how you can tell it in a visually appealing way.

What does this mean for users?

If Instagram does roll out the new full-screen Home feed, it will be important for users to adjust their expectations. Here are a few things to keep in mind:

• You'll see more video content. The new full-screen Home feed will prioritize video content, so expect to see more videos in your feed.
• You'll see more suggested content. Instagram is also introducing more suggested content into the Home feed. This means that you'll see more content from accounts that you don't follow, but that Instagram thinks you might be interested in.
• You'll need to swipe up to skip posts. If you want to skip to the next post in your feed, you'll need to perform a swipe up motion. This is the same way that you skip posts in TikTok.

Overall, the new full-screen Home feed is a significant change for Instagram. It's still unclear how users will react to the change in the long term, but it's clear that Instagram is serious about making video content a more central part of the app.