The division of an audience into groups of who they are and what they like, with a goal of identifying a group most interested in your product/service.

1. ’Marketing channels
2. Demographics
3. Audience segmentation
4. Group dynamics

ANS->3. Audience segmentation 

Audience Segmentation: What It Is and Why It's Important

Audience segmentation is the process of dividing your target audience into smaller groups based on shared characteristics, such as demographics, psychographics, and behavior. This allows you to create more targeted marketing campaigns and deliver more relevant content to your customers.

One of the most important benefits of audience segmentation is that it helps you to identify the group of people who are most likely to be interested in your product or service. This is known as your target segment. Once you have identified your target segment, you can focus your marketing efforts on reaching these people with the right message at the right time.

There are a number of different ways to segment your audience. Some of the most common methods include:

• Demographic segmentation: This type of segmentation divides your audience based on factors such as age, gender, location, and income.
• Psychographic segmentation: This type of segmentation divides your audience based on factors such as interests, values, and lifestyle.
• Behavioral segmentation: This type of segmentation divides your audience based on their past behavior, such as purchase history, website visits, and social media engagement.

Once you have segmented your audience, you can use this information to create more targeted marketing campaigns. For example, you can send different email campaigns to different segments of your audience, or create different landing pages for different segments. You can also use audience segmentation to target your advertising campaigns on social media and search engines.

Here are some tips for segmenting your audience:

• Start by collecting data about your audience. This data can come from a variety of sources, such as website analytics, social media analytics, and customer surveys.
• Once you have collected data about your audience, identify the factors that are most important to your business. For example, if you sell baby products, then age and gender may be important factors to consider.
• Use the factors that you have identified to divide your audience into different segments. Be sure to name each segment so that you can easily identify it.
• Analyze each segment to identify their needs, wants, and pain points. This will help you to create more targeted marketing campaigns.
• Monitor your audience segmentation strategy on a regular basis and make adjustments as needed.

Audience segmentation is a powerful tool that can help you to reach your target audience more effectively. By taking the time to segment your audience, you can create more targeted marketing campaigns and deliver more relevant content to your customers.