Track Content Performance With the New Subscribed Content Report in Google Search Console.

25 May 2023 Balmiki Mandal 0 Digital Marketing

Google Search Console Launches “Subscribed Content” Report

Google Search Console has launched a new report for publishers using the Reader Revenue Manager platform. The new report, called "Subscribed Content," provides valuable insights into traffic coming from search queries and helps publishers fix structured data issues.

To access the report, go to Search Console > Performance > Subscribed Content.

The report includes the following data:

  • Impressions: The number of times your subscribed content has appeared in Google Search results.
  • Clicks: The number of times users have clicked on your subscribed content from Google Search results.
  • CTR: The click-through rate, which is the percentage of users who clicked on your subscribed content after seeing it in Google Search results.
  • Average position: The average position of your subscribed content in Google Search results.
  • Structured data errors: Any errors in your structured data that may be preventing your subscribed content from appearing in Google Search results.

You can use the report to track the performance of your subscribed content over time, identify any areas for improvement, and fix any structured data issues.

Here are some tips for using the Subscribed Content report:

  • Use the Date filter to compare your subscribed content's performance over different periods of time.
  • Use the Query filter to see how your subscribed content is performing for specific search queries.
  • Use the Device filter to see how your subscribed content is performing on different devices.
  • Use the Error filter to identify any structured data errors that need to be fixed.

By using the Subscribed Content report, you can better understand how your subscribed content is performing in Google Search and make necessary adjustments to improve its performance.

Here are some additional benefits of using the Subscribed Content report:

  • Identify your top-performing subscribed content: The report shows you which of your subscribed content is getting the most impressions, clicks, and CTR. This information can help you focus your efforts on promoting and creating more of the content that your audience is interested in.
  • Identify areas for improvement: The report can also help you identify areas where your subscribed content is not performing as well as it could be. For example, you may notice that a particular piece of content is getting a lot of impressions but a low CTR. This could indicate that your title or meta description is not compelling enough.
  • Fix structured data issues: Structured data is a way of marking up your content so that Google can better understand it. If there are any errors in your structured data, it can prevent your subscribed content from appearing in Google Search results. The Subscribed Content report shows you any structured data errors that need to be fixed, so you can take steps to correct them.

Overall, the Subscribed Content report is a valuable tool for publishers who want to track the performance of their subscribed content and make necessary adjustments to improve it.

BY: Balmiki Mandal

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