How to Track Conversions in Google Ads

How to Track Conversions in Google Ads

Google Ads is a powerful and effective way to drive traffic and conversions. But if you want to measure the success of your campaigns, it's essential to track conversions. Here's how you can do it.

Step 1: Set Up Conversion Tracking Tags

The first step to tracking conversions in Google Ads is setting up conversion tracking tags. These are snippets of code that get placed on each page of your website you want to track. Google Ads will then track when someone clicks an ad, visits the page with the tag, and then takes an action like making a purchase or signing up for a newsletter.

Step 2: Set Up Goals in Google Analytics

The next step is to set up goals in Google Analytics. This allows you to track the actions people take on your site, such as signing up for a newsletter, downloading an ebook, or making a purchase. You'll need to set goals and define how you want to measure them before setting up conversion tracking tags.

Step 3: Link Google Ads and Analytics

The last step is to link your Google Ads and Analytics accounts. This will allow you to see which ads are driving conversions and how much revenue each one is generating. You can also adjust your bids and budgets based on these insights.

Conclusion

By setting up conversion tracking tags, creating goals in Google Analytics, and linking your Google Ads and Analytics accounts, you can effectively track conversions in Google Ads. This data will give you invaluable insights into which campaigns are performing best, and allow you to make more informed decisions when managing your campaigns.