A Guide to Tracking Traffic Sources With Google Ads

A Guide to Tracking Traffic Sources With Google Ads

If you’re running an online advertising campaign, it’s essential to track your traffic sources and understand where your leads and conversions are coming from. Google Ads gives you the ability to track each traffic source, so you can check how effective your strategies are and make changes when necessary.

Here's a complete guide to tracking your traffic sources with Google Ads:

Step 1: Set up Your Conversion Tracking

Before you can start tracking your traffic sources, you need to set up your conversion tracking. Conversion tracking allows you to measure the performance of your campaigns by tracking conversions such as website purchases, sign-ups, form submissions, or other desired activities.

To set up a conversion tracking, go to the Tools section of your Ads account and select “Conversions.” Then, click “+ Conversion” and follow the on-screen instructions.

Step 2: Use Campaign and Ad Group Labels

You can also use campaign and ad group labels to track traffic sources within your Ads account. Each label consists of a key and a value, which you can use to categorize the different line items in your Ads campaigns. For example, if you have a campaign for promoting an eBook, you might use a label named ‘traffic_source’ and assign it the value ‘ebook_campaign’.

To create a label, go to the Ads campaign you want to track and then select “Labels.” From here, click the “+ Label” button and enter your label key and value.

Step 3: Monitor Your Traffic Sources

Once you’ve set up your conversion tracking and added labels to your Ads campaigns, you can monitor your traffic sources. To do this, open your Ads account and go to the “Campaigns” tab. From here, click the “Labels” column and then sort based on the label you created.

This will allow you to see how many conversions each traffic source has generated, so you can analyze which sources are driving the most conversions and which ones are not performing as well.

Conclusion

Tracking your traffic sources is a crucial part of running an online advertising campaign. Google Ads makes it easy to track each source, so you can effectively measure and analyze the success of your campaigns. By following the steps above, you can start tracking your traffic sources with Google Ads.