When incorporating videos into a digital strategy, which of the following tactics provides value to customers? |electro4u

1. Setting up live streams of the business’s physical shop on their website
2. Publishing a how-to video on their website
3. Producing sale campaign videos
4. Sharing personal vlogs

ANS->2. Publishing a how-to video on their website

When incorporating videos into a digital strategy, the tactic that provides the most value to customers is creating educational content.

Educational videos can provide customers with the information they need to make informed decisions about your products or services. They can also help customers learn how to use your products or services more effectively. By creating educational videos, you can:

• Help customers understand your products or services better. Educational videos can provide a more visual and engaging way to explain complex concepts or features.
• Build trust with customers. By demonstrating your expertise and knowledge in your field, you can build trust with customers and make them more likely to do business with you.
• Improve customer satisfaction. By helping customers learn how to use your products or services more effectively, you can improve their overall experience with your brand.

Some examples of educational videos that you can create:

• Product demos
• How-to videos
• Explainer videos
• Tutorials
• Customer testimonials
• Case studies

When creating educational videos, it is important to keep your target audience in mind. What information do they need? What are their pain points? Create videos that address their needs and provide them with valuable information.

Some tips for creating effective educational videos:

• Keep your videos short and to the point. Attention spans are short, so aim for videos that are no longer than two minutes in length.
• Use high-quality visuals and audio. This will make your videos more engaging and easier to watch.
• Be clear and concise in your delivery. Avoid using jargon or technical terms that your audience may not understand.
• Explain complex concepts in a simple and easy-to-understand way.
• Use humor and storytelling to make your videos more engaging.
• Promote your educational videos on your website and social media channels.

By creating educational videos, you can provide value to your customers and improve your digital strategy.