Which of the following statements is true when describing how retargeting ads work?|electro4u

18 Dec 2021 Balmiki Mandal 0 Digital Marketing

  1. Retargeting ads are visible to people who haven’t been on your website yet
  2. Once a user visits your site, the code drops an anonymous browser cookie
  3. Once your customer purchases, you can not turn off the retargeting ad
  4. Retargeting will always drive customers to your site

ANS->2. Once a user visits your site, the code drops an anonymous browser cookie


Yes, the statement "Once a user visits your site, the code drops an anonymous browser cookie" is true when describing how retargeting ads work.

Retargeting ads are a type of online advertising that shows ads to people who have already visited your website. This is done by placing a small piece of code, called a pixel, on your website. When a user visits your site, the pixel drops a cookie on their browser. This cookie allows the retargeting ad network to track the user's browsing activity and show them ads for your products or services on other websites.

The cookie is anonymous, meaning that it does not track the user's personal information. It only tracks the user's browsing activity on websites that use the retargeting ad network.

Example of how retargeting ads work:

  1. A user visits your website and browses a product page for a pair of shoes.
  2. The pixel on your website drops a cookie on the user's browser.
  3. The user leaves your website and visits other websites that use the retargeting ad network.
  4. The retargeting ad network sees that the user has visited your website and shows them an ad for the pair of shoes they browsed on your site.

Retargeting ads can be a very effective way to reach people who are already interested in your products or services. By showing them relevant ads, you can increase brand awareness and drive sales.

BY: Balmiki Mandal

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