What is an example of product merchandising? |electro4u

18 Dec 2021 Balmiki Mandal 0 Digital Marketing

  1. Running an ad for your products
  2. Adding a way for customers to filter your products
  3. Displaying very specific, featured products on your home page
  4. Cross-selling products in the checkout process

ANS->3. Displaying very specific, featured products on your home page


Example of product merchandising:

A clothing store might create a display of new fall clothing at the front of the store, featuring the latest trends and colors. The display might be mannequins dressed in the new clothes, or it might be a table with folded clothes and accessories. The display would be designed to be visually appealing and eye-catching, and to make customers want to try on the new clothes.

Another example of product merchandising is a grocery store placing a display of fresh produce at the entrance of the store. The display might include a variety of fruits and vegetables, arranged in a colorful and attractive way. The display would be designed to make customers hungry and want to buy fresh produce.

Product merchandising can also be used to promote specific products or brands. For example, a electronics store might create a display of new smartphones from a particular brand. The display might include information about the features and benefits of the smartphones, as well as special offers or discounts.

Some other examples of product merchandising:

  • A bookstore placing a display of new books by popular authors at the front of the store.
  • A toy store creating a display of new toys related to a popular movie or TV show.
  • A pharmacy placing a display of over-the-counter medications for seasonal allergies near the checkout counter.
  • A car dealership creating a display of new cars at the entrance of the dealership.
  • A restaurant placing a display of new desserts near the checkout counter.

Product merchandising can be used in both brick-and-mortar stores and online stores. Online stores use merchandising techniques such as product placement, product recommendations, and personalized shopping experiences to encourage customers to buy their products.

Product merchandising is an important part of marketing and sales. It can help to increase brand awareness, drive sales, and generate profits for businesses.

BY: Balmiki Mandal

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