Which section of Google Analytics can tell you whether visitors have found your website via social media? |electro4u

To track social media traffic in Google Analytics, go to the Acquisition > Traffic Acquisition report. Then, click the Social tab.

This report will show you the following information for each social media platform:

• Users: The number of unique visitors who came to your website from each social media platform.
• Sessions: The total number of sessions that originated from each social media platform.
• Pageviews: The total number of pages viewed by visitors who came to your website from each social media platform.
• Average Session Duration: The average amount of time that visitors who came to your website from each social media platform spent on your site.
• Bounce Rate: The percentage of visitors who landed on one of your pages and then left without visiting any other pages on your site.

You can also use Google Analytics to track social conversions. This is the number of visitors who came to your website from social media and then completed a desired action, such as making a purchase or signing up for your email list. To track social conversions, go to the Conversions > Social Conversions report.

Tracking social media traffic in Google Analytics is a valuable way to measure the success of your social media marketing efforts and to identify areas where you can improve. By understanding which social media platforms are driving the most traffic to your website and what content is resonating most with your audience, you can create more effective social media campaigns.

Here are some additional tips for using Google Analytics to track social media traffic:

• Use UTM parameters to track specific social media campaigns. UTM parameters are tags that you can add to your social media links. These tags will be reported to Google Analytics and show you which specific campaigns are driving the most traffic to your website.
• Create custom segments for social media traffic. Custom segments allow you to group visitors together based on certain criteria, such as their social media referral source. This can be helpful for analyzing social media traffic data in more detail.
• Use Google Analytics dashboards to track your social media traffic trends. Dashboards allow you to create custom reports that show you the most important social media metrics for your business.

By following these tips, you can use Google Analytics to get the most out of your social media marketing efforts.