YouTube CEO Susan Wojcicki Reveals 2021 Priorities for Creators

YouTube CEO Reveals 2021 Priorities for Creators

YouTube's CEO, Susan Wojcicki, recently revealed her top priorities for YouTube creators in 2021. The list of priorities includes a focus on safety and security, providing support for creators, and investing in creators' content.

Increased Safety and Security

Wojcicki announced that YouTube will make it easier for creators to report unsafe or inappropriate videos and will continue to invest in updated technology to detect such content. YouTube also plans to expand its efforts to work with law enforcement to protect the safety of everyone on the platform. Lastly, YouTube will launch new initiatives to combat hate speech and cyberbullying.

Creator Support

Wojcicki also emphasized the need for YouTube to provide creators with access to resources and tools that enable them to succeed. She mentioned creating easier ways for creators to monetize their content and improving advertising opportunities for smaller channels. Additionally, YouTube is exploring new ways of connecting viewers with creators and building a stronger sense of community among all YouTube users.

Content Investment

Finally, Wojcicki highlighted the importance of investing in quality content. To this end, YouTube plans to increase investments in content that is based on original ideas as well as educational content for children. YouTube is also looking into launching new ways to help creators grow their channels more quickly and to provide better rewards for those who create excellent, unique content.

Susan Wojcicki's 2021 priorities for YouTube creators demonstrate the company's commitment to helping creators succeed and to providing an enjoyable, safe experience for everyone on the platform.