YouTube Turns On Post-Roll Ads For All Monetized Videos

YouTube Turns On Post-Roll Ads For All Monetized Videos

YouTube has turned on post-roll ads by default for all monetized videos over 10 minutes long. This means that viewers will now see an ad at the end of any video that is eligible for monetization and longer than 10 minutes, unless the creator has specifically opted out of post-roll ads.

Post-roll ads are a type of ad that plays at the end of a video. They are typically skippable, but viewers may also choose to watch the ad in full to support the creator.

Creators can still choose to opt out of post-roll ads, or to only show post-roll ads on certain videos. They can also choose to show a combination of pre-roll, mid-roll, and post-roll ads on their videos.

YouTube says that it is making this change to help creators earn more money from their videos. The company also says that post-roll ads are the least intrusive type of ad, as they play after the viewer has already finished watching the video.

What does this mean for viewers?

For viewers, this change means that they will now see more ads on YouTube videos. However, it is important to note that post-roll ads are typically skippable, so viewers can always choose to skip the ad if they don't want to watch it.

Viewers may also want to keep in mind that creators can still choose to opt out of post-roll ads, or to only show post-roll ads on certain videos. So, if a viewer is concerned about seeing too many ads, they can always support their favorite creators by watching their videos in full and not skipping the ads.

What does this mean for creators?

For creators, this change means that they have the potential to earn more money from their videos. However, it is important to note that post-roll ads are not guaranteed to show on every video. If there is no relevant ad available at the time of viewing, the video will play without an ad.

Creators should also keep in mind that viewers may be more likely to skip post-roll ads than other types of ads. So, it is important to create high-quality videos that viewers will want to watch in full.

Overall, this change is likely to have a positive impact on both creators and viewers. Creators will have the potential to earn more money from their videos, and viewers will still be able to enjoy their favorite videos without having to watch too many ads.