YouTube is rolling out new tools and resources for small business owners as part of Google's International Small Business Week. This includes a step-by-step guide to growing a channel and a streamlined process for creating ads.

Why is YouTube good for small businesses?

YouTube is a great platform for small businesses because it allows them to reach a large audience with video content. Video is a very engaging and effective way to communicate with potential customers, and YouTube is the second most popular website in the world, with over 2 billion active users.

Small businesses can use YouTube to showcase their products and services, educate their customers, and build relationships with them. They can also use YouTube to run ads that target their ideal customers.

What are the new tools and resources for small businesses on YouTube?

The new tools and resources for small businesses on YouTube include:

• YouTube Step-by-Step Playbook: This is a free guide that helps business owners launch and grow their YouTube channels. It covers everything from creating a channel to uploading videos to promoting your content.
• Streamlined Ad Creation Process: YouTube has made it easier for small businesses to create and run ads. The new ad creation process is more user-friendly and provides more guidance on how to create effective ads.

How can small businesses use YouTube to grow their businesses?

Here are some tips for small businesses on how to use YouTube to grow their businesses:

• Create high-quality video content that is relevant to your target audience. Your videos should be informative, engaging, and entertaining.
• Optimize your videos for search so that people can easily find them. This means using relevant keywords in your titles, descriptions, and tags.
• Promote your videos on social media and other websites. You can also share your videos with your email list.
• Run ads to target your ideal customers. YouTube ads can be a very effective way to reach new customers and grow your business.

If you are a small business owner, I encourage you to check out the new tools and resources that YouTube has to offer. YouTube can be a powerful tool for growing your business and reaching new customers.