How YouTube Is Monetizing Shorts With 45% Revenue Split

20 May 2023 Balmiki Mandal 0 Digital Marketing

YouTube Is Monetizing Shorts With 45% Revenue Split

YouTube Shorts is a short-form video platform that allows users to create and share videos up to 60 seconds long. Shorts was launched in 2020 and has quickly become one of the most popular features on YouTube, with over 1.5 billion monthly active users.

In February 2023, YouTube announced that it would begin monetizing Shorts videos. This was a major change, as Shorts videos had previously been ineligible for monetization.

YouTube is monetizing Shorts through a revenue-sharing model. This means that YouTube will pool all of the ad revenue generated from Shorts videos and then pay out a share to creators based on their share of total Shorts views.

Creators will keep 45% of their revenue share, regardless if they used music in their Shorts video. This is a more generous revenue split than YouTube offers for long-form videos, where creators keep 55% of their revenue share.

YouTube is also monetizing Shorts through YouTube Premium subscriptions. YouTube Premium subscribers can watch Shorts videos without ads. YouTube will pay out 45% of the net revenue from YouTube Premium that is allocated to monetizing creators for Shorts.

YouTube's decision to monetize Shorts is a sign that the company is serious about the platform. It is also a good thing for creators, as it gives them a new way to make money from their content.

How to Monetize Your Shorts Videos

To monetize your Shorts videos, you must be a member of the YouTube Partner Program. You must also meet the following requirements:

  • Have at least 1,000 subscribers
  • Have at least 4,000 watch hours in the past 12 months
  • Live in a country where Shorts monetization is available

If you meet all of the requirements, you can enable monetization for your Shorts videos in the YouTube Studio app.

How to Make Money from Shorts

The amount of money you make from Shorts will depend on a number of factors, including the number of views your videos get, the country your viewers are located in, and the type of ads that are shown on your videos.

In general, you can expect to make more money from Shorts videos if you have a large audience and if your videos are popular in countries with high CPMs (cost per thousand impressions).

Here are some tips for making money from Shorts:

  • Create high-quality Shorts videos that are engaging and informative.
  • Use relevant hashtags and keywords in your Shorts video descriptions.
  • Promote your Shorts videos on other social media platforms.
  • Collaborate with other Shorts creators.

Conclusion

YouTube's decision to monetize Shorts is a great opportunity for creators to make money from their content. By following the tips above, you can increase your chances of success.

BY: Balmiki Mandal

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