YouTube Shorts Expanding To More Surfaces On Mobile & Desktop

20 May 2023 Balmiki Mandal 0 Digital Marketing

YouTube Expands Shorts To More Surfaces On Mobile & Desktop

YouTube Shorts is a short-form video platform that allows users to create and watch videos up to 60 seconds long. It was launched in September 2020 and has quickly become one of the most popular short-form video platforms in the world.

YouTube is now expanding the visibility of Shorts videos by surfacing them in more places on mobile and desktop. This includes adding a new Shorts tab to the YouTube website and app, as well as a Shorts carousel to the trending section.

This update is designed to make it easier for people to discover and watch Shorts videos. Previously, Shorts were more discoverable in the YouTube app compared to the YouTube website. Now, Shorts will be more visible on both mobile and desktop, making them more accessible to a wider audience.

The expansion of Shorts to more surfaces is also a sign of YouTube's commitment to the platform. YouTube is clearly investing in Shorts and sees it as having the potential to be a major competitor to other short-form video platforms, such as TikTok.

Some of the benefits of YouTube Shorts expanding to more surfaces on mobile and desktop:

  • Increased discoverability: Shorts will be more visible to people on both mobile and desktop, making them more likely to be discovered and watched.
  • Wider audience: Shorts will be accessible to a wider audience, including people who don't use the YouTube app.
  • More engagement: The expansion of Shorts to more surfaces is likely to lead to more engagement with Shorts videos, as people will have more opportunities to discover and watch them.

Overall, the expansion of YouTube Shorts to more surfaces on mobile and desktop is a positive development for both creators and consumers. Creators will have more opportunities to reach a wider audience with their Shorts videos, while consumers will have more opportunities to discover and watch Shorts videos.

BY: Balmiki Mandal

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