Upgrade Your Ads with Enhanced Campaigns on Google Ads
Using Enhanced Campaigns in Google Ads
As you may have heard, Google Ads has introduced Enhanced Campaigns, a new way of managing campaigns and budgets in AdWords. In this blog post, we'll take a look at how Enhanced Campaigns works and how it can help you get the most out of your digital advertising.
What are Enhanced Campaigns?
Enhanced Campaigns is a feature that allows you to create campaigns that are tailored to different audiences and devices. The features allow you to adjust bids and budget on a per-device basis, so you can tailor your campaigns for mobile, tablet, and desktop users separately. You can also adjust your ad copy, targeting, and bidding to better target different audiences and devices.
Benefits of Enhanced Campaigns
The main benefit of Enhanced Campaigns is that it allows you to optimize your campaigns based on device and audience. By creating campaigns specifically tailored to each device type, you can reach the right people with the right message at the right time. This increases the chances of conversions and makes managing campaigns much easier.
Another benefit of using Enhanced Campaigns is that it saves you time. You no longer have to manually adjust bids and budgets for each device or audience - the system does it all for you.
How to Set Up Enhanced Campaigns
Setting up Enhanced Campaigns is easy and fast. First, log into your Google Ads account and navigate to “Tools & Settings”, where you will see the “Campaigns” tab. Click on it and then click on the “Switch to Enhanced Campaigns” button. Then, choose your campaign type and target audience, and adjust your bids and budget for each device and audience.
Conclusion
Enhanced Campaigns in Google Ads offers a range of benefits for digital advertisers. It makes it easier to manage campaigns and target the right people with the right message, and it also saves time. If you're looking to get the most out of your Google Ads campaigns, Enhanced Campaigns is definitely worth a try.
