The Basics of Image Ads in Google Ads

The Basics of Image Ads in Google Ads

Image ads are one of the most popular options for advertising on Google Ads. They allow you to reach more potential customers and showcase your business in a unique way. With image ads, you can create visually stunning images that attract more attention and bring more clicks to your website. But before you get started creating and running your own image ads, it’s important to understand the basics. Keep reading to learn more about image ads in Google Ads.

What are Image Ads?

Image ads are graphical advertisements that appear on the Google Display Network when users search for specific terms or visit a website that is part of the network. As the advertiser, you have control over the type of images, text, and other promotional elements included in the ad. Image ads are typically larger than text-based or video ads, and this larger size often helps them stand out from the competition.

Creating Image Ads

Google Ads allows you to create image ads in three different formats: JPEG, GIF, or PNG. The format you choose will depend on the type of ad you want to create. For instance, JPEGs offer higher resolution and can be used for larger ads. GIFs are great for animations, while PNGs are ideal for complex graphics. You also have the option of using HTML5 ads which include interactive elements.

Best Practices

When creating your image ads, you should follow best practices to ensure they are effective. This includes understanding the size requirements, keeping your ad simple, selecting colors that stand out, and making sure to include a call-to-action. Additionally, always make sure the images are appropriate for where they will appear online.

Running Your Ads

Once you have created your image ads, the next step is to run them. To do this, you need to create an ad group in your Google Ads account and select the Display Network as the type of campaign. Then, you can upload the files containing your image ads to the ad group and set a budget for how much you want to spend on each ad. Finally, you can use Google Ads’ targeting options to make sure your ads are displayed to the right people.

Conclusion

Image ads in Google Ads can be a great way to reach new customers and showcase your products or services. With the right strategy, you can run effective campaigns that bring in high-quality traffic to your website. Just remember to follow best practices when creating your ads and take advantage of the targeting features offered by Google Ads to ensure your ads are seen by the right audience.