TikTok, the popular short-form video app, is rolling out a new photo feature that is strikingly similar to Instagram's carousel format. The new feature, called "Photo Mode," allows users to share multiple still images in a single post, along with captions of up to 2,200 characters. Users can also add music to their photo slideshows.

The launch of Photo Mode is seen by some as a direct challenge to Instagram, which has long been the dominant platform for photo sharing. However, TikTok has also been expanding its focus on photos in recent months, adding new editing features and filters.

In addition to Photo Mode, TikTok is also rolling out a few other new features, including:

• Enhanced editing tools: TikTok is adding a number of new editing tools, such as the ability to adjust the brightness, contrast, and saturation of individual photos.
• Longer captions: TikTok is increasing the maximum caption length from 300 to 2,200 characters.
• New text effects: TikTok is adding a number of new text effects, such as the ability to add neon outlines and shadows to text.

The new features are currently being rolled out to users globally. It is unclear if TikTok plans to add additional photo-sharing features in the future.

Implications for Businesses

The launch of Photo Mode is a significant development for businesses that use TikTok and Instagram for marketing. It means that businesses can now use TikTok to share photo slideshows in a similar way to how they do on Instagram. This could be a useful way to showcase products, services, or behind-the-scenes content.

However, businesses should also keep in mind that TikTok is still primarily a video platform. Photo Mode is unlikely to replace video as the primary content format on TikTok. As such, businesses should continue to focus on creating engaging and informative videos.

Overall, the launch of Photo Mode is a positive development for TikTok users and businesses alike. It gives users more options for sharing their content, and it gives businesses a new way to reach their target audiences.