When setting up display advertising campaigns, who can you target? |electro4u

1. People with specific names
2. People who speak different languages
3. People who already own specific products
4. People with a specific address

ANS->2. People who speak different languages

When setting up display advertising campaigns, people who speak different languages should consider the following:

• Target your ads to the languages your audience speaks. This can be done using Google Ads language targeting, which allows you to choose the language of the potential customers you'd like to reach. Your ads will be shown to customers who use Google products (such as Search or Gmail) or visit sites and apps on the Google Display Network (GDN) in that same language.
• Use native-language ad copy. Ad copy that is translated into the language of your target audience is more likely to be effective than ad copy that is written in English and then translated. This is because native speakers are better at understanding and responding to ad copy that is written in their own language.
• Use images and videos that are relevant to your target audience. People who speak different languages may have different cultural values and preferences. It is important to use images and videos that are relevant to your target audience and that will resonate with them.
• Test different ad variations. It is important to test different ad variations to see what works best for your target audience. This includes testing different ad copy, images, and videos. You can use Google Ads experiments to test different ad variations and see which ones perform the best.

Some additional tips for creating effective display advertising campaigns for people who speak different languages:

• Use a translation management system (TMS). A TMS can help you to translate your ad copy and other marketing materials into multiple languages. This can save you time and money, and it can help you to ensure that your translations are accurate and culturally appropriate.
• Work with a translation agency. If you need help translating your ad copy and other marketing materials into multiple languages, you can work with a translation agency. A translation agency can provide you with high-quality translations that are tailored to your specific needs.
• Use a localization agency. A localization agency can help you to adapt your marketing materials for different cultures. This includes translating your ad copy, images, and videos, as well as making sure that your marketing messages are culturally appropriate.

By following these tips, you can create effective display advertising campaigns for people who speak different languages.