When using search engine marketing, where can your ads appear? |electro4u

Search engine marketing (SEM) is a digital marketing strategy that uses paid advertising to increase the visibility of a website in search engine results pages (SERPs). SEM ads can appear in a variety of locations, including:

• Search engine results pages (SERPs): This is the most common location for SEM ads. When a user searches for a keyword on a search engine like Google or Bing, paid ads may appear at the top or bottom of the search results page, or on the side.
• Display network: The display network is a network of websites that have partnered with search engines to show ads. SEM ads can appear on these websites, even if the user is not searching for a specific keyword.
• Shopping results: Shopping results are product listings that appear at the top of SERPs for product-related searches. SEM ads can also appear in the Google Shopping tab.
• Video results: SEM ads can also appear on video results pages, such as YouTube. These ads are typically displayed before, during, or after a video.

The specific locations where your SEM ads appear will depend on a variety of factors, including the keywords you are bidding on, your budget, and your campaign settings.

Here are some examples of where SEM ads might appear:

• A user searches for "best running shoes" on Google. SEM ads for running shoes may appear at the top of the search results page.
• A user is browsing a website about cooking recipes. SEM ads for kitchen appliances may appear on the side of the page.
• A user is watching a YouTube video about how to make a chocolate cake. SEM ads for baking ingredients may appear before, during, or after the video.

SEM can be a very effective way to reach potential customers who are already interested in what you have to offer. By targeting your ads to the right keywords and placing them in the right locations, you can increase your chances of getting clicks and conversions.